This book gives farmers the tools to become a marketer rather than just a producer.
It details market specifications, product promotion, quality control and how to respond to consumer demands for animal welfare practices, health, food safety, environmental and ethical issues.
Table of Contents
This publication shows how to build your own comprehensive business plan, step-by-step. Identify strengths and weaknesses. Choose key performance indicators. Lots of worksheets and examples.
Table of contents
Introduction
Chapter 1: Before you start
Why prepare a business plan
