This book gives farmers the tools to become a marketer rather than just a producer.

It details market specifications, product promotion, quality control and how to respond to consumer demands for animal welfare practices, health, food safety, environmental and ethical issues.

Table of Contents

• Introduction
• Chapter 1 Basic considerations
• Chapter 2 Market specifications and quality focus
• Chapter 3 Selling unbranded products
• Chapter 4 Price risk management
• Chapter 5 Marketing branded or niche products
• Chapter 6 The marketing plan - putting it all together
• Chapter 7 Further reading, support and training

Published in 2011, 74 pages.

Includes GST and postage within Australia.