Small producer case study: Creating an organic agritourism experience (Part 2)

When Jamie and Lara McCall followed their dream and moved to the ‘country’, they started a journey that would lead to running a thriving organic farm and farmstay business.

Work timetable 
With so much happening on the farm throughout the year, the McCall family have learnt to plan and prioritise their time. All crops and activities are carefully chosen to fit into their schedule so that no part of the farm is neglected and they are not constantly exhausted from trying to achieve too much.

Activities conducted on Burnside Organic Farm during the year.

Activity

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Farm tours

Grow vegetables

Prune grapes

 

 

 

 

 

 

 

 

 

 

 

Pick macadamias

 

 

 

 

 

 

 

 

 

Pick avocados

 

 

 

 

 

 

 

 

 

 

Pick capers

 

 

 

 

 

 

 

 

Pick grapes

 

 

 

 

 

 

 

 

 

 

Make wine

 

 

 

 

 

 

 

 

 

 

Olives and olive oil

 

 

 

 

 

 

 

 

 

 

 

Diversify your marketing
The McCall’s farmstay business, organic farm and guest farm tours are promoted through their website and Facebook page. All promotional material for Burnside Organic Farm contains very concise descriptions of what is on offer and what is not included.
 
“We don’t want people to be disappointed. Shopping, hotels and swimming pools are not what we have here. We hope that by warning about the rain in winter and the isolated nature of the farm, that we will only attract the visitors likely to enjoy our farm lifestyle.”

The McCall family also participate in the Margaret River Farmers' Market (MRFM), using it as an outlet for their seasonal supplies of avocados, honey and capers.
“The Margaret River Farmers' Market is a small, organic niche. We sell almost everything we produce. All of the avocados and honey sell at the MRFM and the olive oil and wine is sold to customers who come to the door and the visitors from the bungalows. We sell our wine online from our website along with a good choice of other niche products in small quantities.”
"Owning and running a farmstay can be a great way to mix agriculture and tourism.''
When Lara realised there were people wanting to buy avocados but they were unable to attend the weekend markets, she looked for another solution.

“The farm was not set-up to have a lot of vehicle traffic, so I decided to try a car boot drop-off. People pre-order $10 bags and I meet them at a set time at a central point. Usually there are around 30 people collecting orders and it only takes about 30 minutes. Everyone is happy!”
 
Owning and running a farmstay can be a great way to mix agriculture and tourism. However before you start, do your research. Define your target audience and design your services, accommodation and activities around their needs and expectations. Also define when and where they would look for your business so that you can develop a marketing strategy that works.
 
A farmstay can provide a great opportunity to diversify your farm income and indulge in your passion, whether it is meeting new people or educating them on what it means to run a farm or where their food comes from. A farmstay can create a unique agricultural experience for all, just make sure it creates the right experience for you too.
 
Acknowledgment: Thanks to our friends at DAFWA - small landholder service for allowing the re-publishing of this article.
News Category

New Forum Topics

Topic Replies Last post Forum
5837 Looking for vat milk
by lookingformilk on Mon, 08/19/2019 - 17:12
0
by lookingformilk
Mon, 08/19/2019 - 17:12
General Forum
5832 Grass / Reed identification
by steventh on Fri, 08/09/2019 - 08:22
2
by admin
Tue, 08/13/2019 - 12:46
Weeds & Pests
5798 Dairy cow, where?
by shelle on Wed, 08/07/2019 - 06:49
4
by Albertgotdonkey
Mon, 08/12/2019 - 20:24
General Forum
5522 Total newbies on 8 acres Vic
by shelle on Thu, 04/11/2019 - 10:56
8
by shelle
Mon, 08/12/2019 - 18:42
New Members
5834 Hello, 10 acres in South Gippsland
by Gumboots on Sat, 08/10/2019 - 10:27
0
by Gumboots
Sat, 08/10/2019 - 10:27
New Members
2967 What to do with 10 acres ?
by jp_ads on Tue, 06/21/2016 - 16:49
4
by Gumboots
Sat, 08/10/2019 - 10:05
Farming Help
5794 Olive Fertilizer
by alweller on Sun, 08/04/2019 - 11:51
1
by admin
Fri, 08/09/2019 - 11:03
Fertiliser
5764 Mulcher vs Slasher
by steventh on Fri, 07/12/2019 - 00:39
7
by steventh
Fri, 08/09/2019 - 06:56
Farm equipment
5771 Electric Fences n more?
by shelle on Sun, 07/28/2019 - 19:06
4
by Albertgotdonkey
Wed, 08/07/2019 - 08:22
Farming Help
5791 Small farm ATO - Farm stay
by thomen on Thu, 08/01/2019 - 15:03
1
by admin
Thu, 08/01/2019 - 17:01
New Members
5765 Warts on my calf
by bek007 on Wed, 07/17/2019 - 19:01
3
by admin
Mon, 07/22/2019 - 22:44
Animal Health
5673 Goat Worming
by Brettgarland on Sat, 05/11/2019 - 17:06
6
by hairy goat
Sun, 07/21/2019 - 10:33
Farming Help
5760 green eye crust on lamb
by leahj86 on Tue, 07/09/2019 - 23:08
1
by admin
Sat, 07/20/2019 - 09:19
Sheep
932 Tractors
by gaz on Fri, 07/13/2012 - 13:53
9
by stevo83
Sun, 07/14/2019 - 19:17
General Forum
5759 3 Point Linkage small Backhoe attachment
by [email protected] on Sat, 07/06/2019 - 10:05
1
by steventh
Sat, 07/13/2019 - 19:36
General Forum
5757 Nigerian Dwarf Goats
by gem7680 on Wed, 07/03/2019 - 17:28
2
by admin
Wed, 07/10/2019 - 09:18
Goats
5733 serrated tussock
by Robdog on Sun, 06/09/2019 - 13:33
3
by Bohdan
Tue, 07/09/2019 - 10:38
Weeds & pests
5742 Chainsaw
by alweller on Fri, 06/28/2019 - 15:21
1
by Brownscows
Sun, 07/07/2019 - 08:25
Discussion groups
3059 Tractor implements... Advice please.
by Mal on Sat, 09/10/2016 - 11:08
2
by [email protected]
Sat, 07/06/2019 - 10:14
Farming Help
5758 Starting a self sufficient/permy/homestead/hobby farm!
by gem7680 on Fri, 07/05/2019 - 13:22
0
by gem7680
Fri, 07/05/2019 - 13:22
New Members

Our Sponsors

Our Partners