Marketing agricultural products and services

Marketing agricultural products and services

This book gives farmers the tools to become a marketer rather than just a producer.

It details market specifications, product promotion, quality control and how to respond to consumer demands for animal welfare practices, health, food safety, environmental and ethical issues.

Table of Contents

  • Introduction
  • Chapter 1 Basic considerations
  • Chapter 2 Market specifications and quality focus
  • Chapter 3 Selling unbranded products
  • Chapter 4 Price risk management
  • Chapter 5 Marketing branded or niche products
  • Chapter 6 The marketing plan - putting it all together
  • Chapter 7 Further reading, support and training

Published in 2011, 74 pages.

Includes GST and postage within Australia.


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